FOUR COLOR PROCESS DEVELOPMENT

HADDAD APPAREL GROUP

Four color process tests done for the Hurley and Levis licenses at Haddad. Achieving a wide range of color while reducing screens, makes process printing attractive. Consistency requires a high level of control that’s difficult to maintain throughout production.

Technical artwork solutions are hard to pair with commercial print production and licensed product requirements. This project produced some exceptional printwork and was a valuable learning experience. Proof that more is sometimes gained through failure than success.