3D ENHANCED SCREEN PRINT

HADDAD APPAREL GROUP

Chromadepth is a 3D technology that uses a prism lens to assign depth to color. Blue is far away,yellow in the middle, red up close. I thought this would be a great way to add interest to some of our graphics.

After sourcing glasses in Asia, I tested basic concepts with bright primary colors. Strict seasonal color pallets, meant we couldn’t always guarantee that feature elements of a design would be a color that enhanced the effect. Though our testing was very successful, the nature of license agreements at Haddad prevented deployment.