Achieving great results from a print program requires good communication with printers. The complex nature of artwork and the extensive use of specialty ink effects at Haddad made it necessary for me to build working relationships with printers all over the world.
I travel to foreign and domestic factories to review procedures and production quality. I begin by touring a facility, creating an equipment inventory, and interviewing key personnel. I review current production and try to understand what type of work the shop is most comfortable with and what is driving profit. With strengths and weaknesses identified I work with the factory management to help them hit their goals.